It’s no secret that the world of athletic apparel has exploded over the past ten years. It’s gone from a small niche market aimed at athletes and high-intensity gym goers who wanted a piece of the well established Nike and UnderArmour names, to a category that has spurred an entirely new fashion term: athleisure. This […]
2015 has been a year when significant IPO announcements, leadership changes, and unprecedented valuations in the tech industry have made the biggest companies bigger, and unknowns into household names. Among the many companies enjoying major accomplishments in 2015, Xenith may have quietly been having the best year of them all. They received the highest quality […]
Halo Wearables, a Michigan-based sports technology startup, will launch the first non-invasive hydration monitoring wearable in early 2016, tailored specifically for elite athletes. Co-founder Trevor Calero spoke to us in a phone interview about the backstory of Halo Wearables. “Two of our engineers studied non-invasive blood analysis and discovered that even a few percentage drop […]
Fit for 90 is a growing player-monitoring system being delivered to elite soccer teams. The basis of the program is to quantify each athlete’s daily readiness on a 100-point scale in order to provide coaches with the information to optimize performance and development across the entire team. Highly reliant on player feedback, the subjective nature […]
Andre Iguodala had a busy summer. On June 16th, the Golden State Warriors were crowned NBA Champions and Iguodala earned Finals MVP honors. On July 20th, Twice, the first company in which he invested was acquired by eBay. And on August 8th, he married longtime girlfriend Christina Gutierrez. Not to mention the countless media appearances […]
