Today we continue the handing out of our NFL Social Report Cards with the AFC South. The Texans were a surprise to end up with the worst record in the NFL and their social media execution was unfortunately similar to their on-field play. On the other hand, the Colts not only won the division, they […]
Before the digital media explosion, most NFL teams used the off-season as a time to give their fans a mental break and re-charge emotionally over the summer.
It’s safe to say those days are long gone.
With the tremendous focus professional sports teams are putting into social media to engage fans, the fan engagement has become a 24/7/365 job with little to no down time at any point of the year. As a major sports brand, the NFL’s Indianapolis Colts are embracing this ideal. Not only are teams tasked with keeping their fans engaged during the season, it has now become a job that has to be year-round.
