Beth Hirschhorn, the Chief Marketing Officer for Metlife, thinks the next frontier for the NFL is expansion outside of the U.S. and her brand would do anything for more global exposure. NFL expansion was one of many topics discussed in a one-on-one interview between Hirschhorn and Terry Lefton (SBJ/SBD) earlier this month at the IMG Sports Marketing Symposium.
ESPN’s Julie Propper
As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge.
There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”
