The NBA All-Star Game and the corresponding weekend are always known for the spectacle rather than the competition. So, it is only fitting that ARHT Media, a company that specials in holographic technology, partnered up this NBA All-Star Weekend with Mitchell & Ness, a branding and sports apparel company. Get The Latest Sports MLB News […]
Eyeing a deep playoff run this season, the Toronto Raptors are doing everything in their power to claim the NBA Eastern Conference. After officially opening a new state-of-the-art training facility yesterday, the BioSteel Centre, the Raptors also announced a partnership with IBM. The Raptors installed the IBM Sports Insights Central, a data analytics platform for […]
For professional sports teams, the game has changed when it comes to how they market tickets to fans. More than ever, teams are turning to technology to gain insights into how to best market ticketing opportunities to their fans. One team leading the charge in this area is the Ottawa Senators. “We want to improve […]
Today IBM announced a new Sports and Entertainment Consortium created to help design, build and deliver the ultimate fan experience. In addition to the consortium, IBM announced the Sports, Entertainment and Fan Experience consulting practice, which will be lead by Jim Rushton, former Chief Revenue Officer of the Miami Dolphins and SunLife Stadium. According to […]
With technology and social media being an integral part of our daily routines, it has become a challenge for teams to keep fans engaged at games. To combat this trend the Ottawa Senators announced a partnership with IBM to gain a deeper understanding of their fans in order to build a more engaging experience. IBM Behavior Based Fan […]
