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IBM’s Watson And This Irish Sports Science Startup Want To Help Elite Athletes Perform At Their Best

“Test results and numbers are informative, but are of limited use without context.” That is the philosophy of Orreco, a science-based athlete training company that works to improve athletic and coaching performances. Last year, IBM Watson teamed up with Orreco to use data and cognitive computing to help top athletes optimize their overall performance. To find this data, Orreco […]

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Under Armour Is Working With IBM Watson And HTC To Build An Impressive Digital Fitness Platform

What happens when an edgy athletic apparel company and a cloud-delivered, cognitive computing program spewing, artificial intelligence system intertwine minds as one? Just ask Under Armour’s founder and CEO Kevin Plank and IBM’s president, chairman, and CEO Ginni Rometty about the world’s first comprehensive health and fitness insights application. With the assistance of IBM Watson’s […]

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