The scene is familiar to anyone who has ever watch a baseball game: A batter is inching his way from first base, slowly, slowly. The pitcher sees him and fakes...
Ten years ago, Major League Soccer quantified fandom by following how much an individual was attending games and buying team merchandise. In 2019, MLS is putting just as much weight...
A few weeks after Ticketmaster announced that it was offering a new fraud-eliminating encrypted ticketing service across the NFL, the company is expanding that new service with plans to next...
Many clubs across Major League Baseball are struggling with attendance. Out of the league’s 30 teams, 18 have so far experienced a drop in 2019 compared to last season. One...
At Levi’s Stadium Thursday morning, San Francisco 49ers President Al Guido put out a call to every technologist present. The NFL franchise, he said, is hungry for innovation and craving...