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4 Essential Questions Sports Brands Must Ask When Evaluating Social Media ROI

When a sports brand makes the jump to a social media platform, it’s important to calculate the return on investment (ROI) of the move being made. The ROI is a measurement of performance. It deals with the amount of money earned with respect to how much money you spent on a certain project or initiative. So what do sports brands need to think about in regards to ROI when dealing with social media?

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