Imagine showing up to Dodger Stadium and having Clayton Kershaw direct you to your seat. It wouldn’t really be him, of course, as he’d be busy on the field warming up, but a hologram version of him built specifically to assist you. VNTANA, a company that makes augmented reality experiences with holograms to help brands […]
Japanese telecommunications company NTT DOCOMO has created the first drone capable of displaying LED images on a spherical screen during flight. While drones are currently used in a variety of fields, the company hopes to use its new innovation at sporting events and concerts as well as during emergency situations. “We are thinking about using it, for […]
Swedish technology leader Ericsson imagined bringing coffee tables to life with sports data visualizations presented via hologram and then went out and did it. Earlier this year Ericsson unveiled its PIERO Augmented Reality software. PIERO’s feature set initially debuted with sports analysts, projecting three dimensional sports data visualizations onto the studio floor. For the home […]
The British & Irish Lions rugby team for its first tour of New Zealand in a decade wanted to brand its new match jerseys as “untouchable” since no player will have the honor of touching it until they’re chosen to be a part of the squad. The team’s official apparel partner, Canterbury, took the directive […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered […]
