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Johnny Cam for Texas A&M vs. Alabama Exemplifies Our Obsessive Love of Public Sports Figures

(David J. Phillip / Associated Press) Have you ever heard a song for the first time, immediately decided that you don’t like it, and then found yourself humming it two weeks later?  That’s because when things become more familiar or recognizable we naturally begin to like or prefer them.  It’s called the exposure effect.  BAM! My B.A. in psychology finally served a purpose! I think that same effect exists in our exposure to news media.  At first glance something may not seem particularly newsworthy, but if we are continually exposed to updates or new reports about it, suddenly it is newsworthy.  In an odd way, things can be important merely because they garner the news’ attention.  It can reach a...

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#GoBlue Trending In NCAA Football

By Taylor Bloom – Email   Taylor is a native southern Californian sports enthusiast who will be graduating from UCLA in June with a degree in Communications.  Growing up in San Diego, he has spent his life rooting against Los Angeles Sports teams.  During his free time Taylor is found playing chess and ping-pong and rooting for the Lakers’ opponent.  What are the first images that are conjured up in the mind of a sports fan when Michigan football is brought up?  For many, it is all of the classic matchups with Ohio State that helped build one of the fiercest rivalries in college sports.   For others, it is Desmond Howard returning a punt for a touchdown and “Striking the Pose” during...

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