AUSTIN, Texas – Halo Neuroscience is working to stimulate the brain to enable better athlete performance. Halo’s CEO Daniel Chao spoke on a panel at SXSW entitled Unlocking the Brain’s Full Potential in Athletics. He joined us after to further elaborate on how Halo is trying to enhance athlete training through neuroscience.
Red Bull is bullish–pun intended–about several emerging sports, especially this one: eSports. Envisioning the brand as a strong supporter for this sector isn’t surprising. They’re at the pulse of what’s next, even before the mainstream embraces it. Their exploration and investment in eSports shouldn’t go unnoticed; rather, it should be examined further insofar as the […]
In last night’s USA Women’s World Cup game, you might have noticed that American defender, Ali Krieger, was sporting a thick headband. But the difference between Krieger’s headband and Lauren Holiday’s blue pre-wrap headband is that Krieger’s is five times stronger than steel. Ever since her April 10 season opener with the Washington Spirit, where she suffered […]
