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Jul 20, 2015

A Deeper Dive Into Gritness, Under Armour’s Latest Digital Fitness Acquisition

Under Armour’s stated mission is “to make all athletes better through passion, design, and the relentless pursuit of innovation.” Recently, the company has been in the news for its digital acquisitions rather than its traditional apparel advancements. With a new technology division, Connected Fitness, based in Austin, Texas, UA claims to offer “the largest connected […]

Jul 08, 2015

Gritness Is Latest Fitness App Acquired By Under Armour

Under Armour is quickly and quietly becoming the worldwide leader in digital fitness. In March, the company opened up a technology division in Austin, and since then they have acquired four companies, the latest being Gritness. Gritness is an app that offers users a search engine to find local group workouts based upon what they […]