A global partnership between Gatorade and Manchester City kicked off Sunday during the team’s match against Arsenal. The multi-year deal makes Gatorade Man City’s Official Sports Nutrition Partner and allows the club to leverage the world-renowned Gatorade Sports Science Institute (GSSI). “Here at Man City we’re very serious about preparing our players for games the […]
Volt Athletics has partnered with Gatorade to deliver sports nutrition resources and recovery education to coaches and athletes, with the content integrated into the strength and conditioning platform that is personalized to athletes. Volt’s Nutrition section will be backed by the Gatorade Sports Science Institute, an organization dedicated to helping athletes optimize their health and […]
Gatorade getting involved with the NBA Development League gained attention for one reason: rebranding to the Gatorade League or G-League. The sports drink giant, however, had much more than naming rights in mind when it signed the deal. As part of the partnership, the G-League will be assisted by the Gatorade Sports Science Institute. It’s […]
NEW YORK — You wouldn’t think race car driving would require a high level of physical endurance. But for NASCAR superstar Jimmie Johnson, running and cycling are part of his daily routine. Through a program at Gatorade Sports Science Institute (GSSI), Johnson, a seven-time NASCAR Cup Series champion, has used high-intensity training to figure out how […]
The NBA Development League will be renamed the NBA Gatorade League starting next season, and also as part of a multiyear expanded partnership announced Tuesday, the Gatorade Sports Science Institute will collaborate with the NBA G-League. GSSI will work with the NBA G-League to enhance player sports performance and recovery, and its scientists will partner with the […]
