InhomeSports started when Michael Krouse began to get tired of his wife beating him of the golf course. He knew he wanted some extra time with his golf trainer, but didn’t have the time to always be taking trips to the putting green. One day, when he was sitting around with his middle school and […]
Fitness brand Reebok wants to create shoes “made from things that grow,” and that’ll start with its new “Cotton + Corn” sustainable products initiative it announced this week. Later this year, the first plant-based piece of footwear later will include an upper made up of organic cotton and a base from industrial grown corn. According to […]
Garmin announced Wednesday the launch of a smartwatch specifically for triathletes, the Forerunner 935, that includes training features, performance monitoring and heart rate monitoring. The new training features allow athletes to monitor his or her performance by analyzing previous workouts and fitness levels to give insight into how they can better prepare for a race. The […]
Adidas announced Tuesday the upcoming launch of its adidas ALL DAY app, a 360-degree experience designed to help consumers achieve their fitness goals. For adidas ALL DAY, the company partnered with EXOS (human performance company), American College of Sports Medicine (sports media and exercise science organization) and Verily (Alphabet Inc.’s healthcare and life sciences subsidiary). […]
Adidas and adidas America filed a lawsuit against Asics America in Delaware federal court last week pursuing damages and royalties for infringements on 10 fitness tracker and fitness tracker-related software patents. Named alongside Asics in the suit is FitnessKeeper, a Boston-based technology company behind the popular application, RunKeeper. Asics acquired FitnessKeeper in 2016 for $85 […]
