Fitbit launched a new experimental business division with the rollout of a software update to its Ionic smartwatch this week that will track users’ moods to gain behavioral insights. The fitness tracking company has been expanding its research capabilities into health trends and habits since launching the Ionic this summer, as part of an effort […]
Fitbit announced a partnership on Tuesday with cloud-based diabetes care management platform One Drop to help Fitbit users with diabetes better manage the disease. One Drop will build an app specifically for the Fitbit Ionic that will show users directly from their wrists how physical activity can impact blood glucose levels. For people with diabetes, […]
EAST HAMPTON, N.Y. — After several quarters of weak sales growth for its legacy fitness trackers, Fitbit unveiled a smartwatch this week as it seeks to deliver more comprehensive health and fitness services to keep pace with the competition. When Fitbit Ionic hits store shelves in October, it will be among a number of smart, wrist-based […]
EAST HAMPTON, N.Y. — Fitbit announced its first smartwatch Monday as it looks to expand beyond the fitness band category it helped to pioneer and better compete with competitors, such as Apple and Garmin, that have been pushing their own health and fitness agendas through smart devices. The watch, called Fitbit Ionic, has more […]
