Imagine Golden State Warriors sharpshooter Steph Curry dribbling down the court in an NBA Finals game, dodging a Cavaliers guard and shooting as the clock drains to zero. The buzzer...
Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Thanks to Umbel, fans are no longer lumped into two categories, die-hards and casuals. With the ability to collect and combine data about what makes fans unique in the form of brand preferences, ticketing […]
Sports teams thrive off understanding their fans. You can try to guess what fans want or go off demographic clues (e.g., you have lots of millenials in your audience, so you should anticipate short attention spans). Or you go to the best data source around: the fans themselves. Surveys have been a mainstay of marketing […]
Despite doomsday reports of people snipping the cable cord, a new study shows sports fans are still turning to traditional live TV to watch games and that younger demographics are using mobile phones as a way to complement — rather than replace — the TV viewing experience. In a poll of 1,000 American adults conducted […]
This section of SportTechie, “SportTechie Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com Austin, TX – Austin Elite Rugby Management proudly announces […]
