In late-March, the CrossFit Games gave fans on Facebook a chance to choose what final workout to put athletes through at a qualifier tournament in Iceland. The result: the Games shattered...
In late-March, the CrossFit Games gave fans on Facebook a chance to choose what final workout to put athletes through at a qualifier tournament in Iceland. The result: the Games shattered its streaming record on Facebook, pulling in more than one million viewers and more than 300,000 comments. For the first time ever, Dave Castro, the […]
Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Thanks to Umbel, fans are no longer lumped into two categories, die-hards and casuals. With the ability to collect and combine data about what makes fans unique in the form of brand preferences, ticketing […]
Obstacle course series Tough Mudder has partnered with social media content company Unilad as it continues to try to build out its brand. UK-based Unilad produces short videos and articles surrounding current events. If you frequent Facebook, Instagram, Twitter or YouTube, you’ve more-than-likely come across Unilad content. Tough Mudder and Unilad haven’t worked out the exact […]
MLB commissioner Rob Manfred hailed the league’s live streams on Facebook as “a great experiment,” on Tuesday. He added that the audience for the exclusive Wednesday afternoon games has skewed about 20 years younger than traditional broadcasts. Speaking at the Leaders Sport Business Summit in New York City, Manfred said the move from weekly Friday […]
