Major League Soccer and Univision Deportes announced on Friday a partnership with Facebook to broadcast 2017 regular season games in English on Facebook Live, starting with Atlanta United hosting the Chicago Fire on March 18. A minimum of 22 live streamed matches — which will include Facebook-specific commentators and interactive features to engage with fans […]
The World Surf League has to be “digital first” by default based on how its events rely on wave patterns and weather conditions. As a result, it can’t have a regular programming schedule with a traditional broadcaster. So after experimenting with Facebook Live over the past year, the WSL and Facebook announced this week that the surfing […]
On Feb. 18, Brazilian soccer teams Atlético Paranaense and Coritiba made a joint announcement that in their match the following day, history would be made. It was supposed to be the first match in Brazilian history that would be broadcast exclusively on YouTube and Facebook. The streaming was something innovative that many sports leagues would want to highlight for […]
Soccer is the most followed sport on Facebook, and at a time when the company is doing more with sports partnerships, LaLiga is the latest league to offer matches on Facebook Live for users in Spain. That’s no accident, of course, as LaLiga is in fact a pioneer in using Facebook Live. LaLiga and MEDIAPRO, which […]
MLB.com is debuting studio shows on Facebook Live that are geared toward an interactive audience just as spring training games are getting started. On Friday, 12:25 LIVE with Alexa Datt was streamed for the first time as the time of the show catered to fans set to watch the 1:05 p.m. Grapefruit League game between […]
