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Tony Stewart’s Final NASCAR Sprint Cup Race Streamed On Facebook Live

Veteran NASCAR driver Tony Stewart gave fans a first person account of his final race this past Sunday at Homestead-Miami Speedway. As part of 14 Days of Smoke — a special tribute to the 45-year-old Columbus, Ind. native — NASCAR and Stewart had an in-car camera live streaming his last race via Facebook Live on NASCAR’s page. The video had […]

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FOX Sports Debuts Facebook Live Shows Off Track, The Rec League

FOX Sports is taking advantage of Facebook Live streaming capabilities once again, recently debuting two new shows dubbed, Off Track and The Rec League, across the video platform. Off Track is a weekly program hosted by NASCAR Race Hub’s, Danielle Trotta and Kaitlyn Vincie that dives into intricate details of’ NASCAR driver’s experiences, families and […]

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Table Tennis England Harnesses Power Of Facebook Live Via New Deal

Live streaming is certainly sport-agnostic as evidenced by Table Tennis England’s recent partnership. As part of a new broadcast rights deal with TheLADbible Group, the national governing body has begun streaming matches via the SPORTbible’s Facebook page, which has nearly nine million fans and is one of England’s most visited sports media sites. After the initial match […]

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Is Facebook Live’s First Sports-Themed TV Ad A Sign Of Greater Things To Come?

Three weeks ago, Facebook announced a new marketing campaign informing consumers about its “Live” offering, an initiative that was made available to everyone in early April. On Monday, it released the first Facebook Live sports-themed television advertisement encouraging fans to utilize the live streaming service to capture real-time content. FacebookLiveSportsTVAd from SocialTimes on Vimeo. “Facebook […]

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