Obstacle course series Tough Mudder has partnered with social media content company Unilad as it continues to try to build out its brand. UK-based Unilad produces short videos and articles surrounding current events. If you frequent Facebook, Instagram, Twitter or YouTube, you’ve more-than-likely come across Unilad content. Tough Mudder and Unilad haven’t worked out the exact […]
I’m hanging outside of a plane in a virtual world set some 2.5 miles above the Palm in Dubai. With a thumbs up from another skydiver, I follow a group of jumpers and a wingsuiter as they leap into the air. Back in Westchester, N.Y. with a virtual reality full-face helmet strapped to my head, […]
SAP, the publicly-traded cloud giant that has been steadily growing its presence in sports, has now entered into the Formula E space with a new multi-year partnership with Mercedes-Benz. The deal makes SAP the official business performance partner of the German automaker’s Mercedes EQ Formula E team, which will make its league debut next season. […]
DigiLens unveiled a new smart helmet for motorcycle and bicycle riders this week with an augmented reality display that will place real-time data about a rider’s equipment and route in their line of sight. Bicyclists will receive data about bike speed and gear changes, while motorcyclists will be able to access data about fuel and […]
The Professional Fighters League is aiming to deliver mixed martial arts fans a new style of fighting. To bring OTT content to fans worldwide, the league is joining forces with ViewLift. By harnessing the power of ViewLift, PFL can offer fans behind-the-scenes as well as live content. PFL is unique because of its win-and-advance format. Originally […]
