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After Years Of Dating, Go Pro And Red Bull Finally Tie The Knot

GoPro and Red Bull just announced an official partnership in the form of a multi-year deal that will include distribution, product innovation, content production and much more. The two companies have been linked to one another for a long time. They are both giants of the action sports community, and for years they have cross-promoted their brands. In […]

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Climbing Fans Can Follow Each Step of Historic Mount Everest Ascent On Strava

Strava has been working to transition from fitness tracking app to a social network for athletes and is planning to document one of the first ever social media experiences that corresponds with a Mount Everest expedition. Everest climber and Strava mountaineer Adrian Ballinger and photojournalist Cory Richards will attempt their first climb of the world’s largest peak without any supplemental […]

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