Team Liquid and Alienware recently partnered to create an 8,000 square foot esports training facility in Los Angeles. A custom media center and Tobii eye-tracking for training are just two of the things that set the facility apart from other North American esports facilities. The facility is filled with advanced tech to address the specific […]
The NBA has partnered with Headspace to provide all league and team employees across the NBA, WNBA, NBA G League and its NBA 2K esports league access to the meditation and mindfulness app. In exchange, the NBA will codevelop mental training content with Headspace this summer designed to prepare athletes at all levels for competition, which […]
Last Wednesday, Drake joined popular Fortnite player Tyler “Ninja” Blevins on his Twitch stream to play a couple of Fortnite games. By the time the stream was over, Ninja had 50,000 new subscribers, had shattered the Twitch record for concurrent viewers on an individual stream with 635,000, and NFL player Juju Smith-Schuster and hip hop […]
Just weeks ahead of the official draft for the NBA 2K League’s inaugural season, the NBA is already setting its sights on global expansion. NBA deputy commissioner Mark Tatum said the basketball league is looking to turn its new esports league into a “truly global sport” that can coexist alongside the physical game just as […]
In boardrooms across the country, companies are talking about how they can get a piece of the esports industry. It’s not simple: the esports space is complex and for brands to be successful, they must first understand the competitions themselves and then the audience. So what do brands need to know about the world of […]
