The National Basketball Players Association has announced a partnership with gaming startup ReadyUp that’s intended to increase fan engagement for NBA players who moonlight as video game streamers. The deal...
Complexity Gaming has announced a partnership with Oklahoma-based WinStar World Casino and Resort, marking the first time that a U.S. esports organization has picked up a casino as an official...
Electronic Arts and UEFA announced a new FIFA 19 esports competition called the eChampions League where the winner will receive a $100,000 prize. The tournament is an expansion upon the...
G2 Esports has partnered with prepaid payment company paysafecard to launch a new interactive Fortnite talent show called Making The Squad. The show will document 20 amateur Fortnite players who...
McDonald’s Germany has decided to end its partnership with the German Football Association to instead focus on increased sponsorship within esports. The fast food brand will build upon its relationship...