SportTechie — eprix RSS





SAP Enters Formula E Fray With Mercedes-Benz Partnership

SAP, the publicly-traded cloud giant that has been steadily growing its presence in sports, has now entered into the Formula E space with a new multi-year partnership with Mercedes-Benz. The deal makes SAP the official business performance partner of the German automaker’s Mercedes EQ Formula E team, which will make its league debut next season. […]

Continue reading



Formula E Is Growing Fastest Among 13 to 24-Year-Olds

Halfway through Formula E’s fourth season, the electric car racing league is touting rapid growth among teenagers and young adults as it pushes video through social channels. The league, the world’s first featuring fully-electric single-seater cars, said the number of 13 to 17-year-olds viewing Formula E content on social channels rocketed 347 percent year-over-year in […]

Continue reading