The use of data in every corner of sports business continues to expand with each passing day. From virtual reality to wearable tech to iBeacons and gaming, there is no escaping how all things digital are changing the sports and entertainment landscape. One critical part of understanding the opportunities in this growing business is the […]
In a new partnership announcement EA Sports, the NFL Players Association (NFLPA), and Discovery Education are teaming up to provide a national educational program for students in grades 5 – 9. EA Sports is a sports video game developer that is responsible for series such as PGA Tour, NHL, FIFA, NBA Live, and most notably Madden […]
The St. Louis Rams have partnered with Shadowman Sports during the 2015 high school football season to enhance sports safety on the field. Shadowman Sports is a company that encourages smarter sports environments by providing innovative products to improve play and safety on the field. Earlier this summer Shadowman Sports and USA Football announced a partnership to promote […]
While the life of a collegiate athlete may seem glamorous—appearing on national television regularly, sharing the spotlight with some of the most promising young athletes in the world, and living like celebrities on campus—the reality is that most student-athletes will only experience this lifestyle for four years. Less than 1% of collegiate athletes ultimately turn […]
Kansas University has announced the launch of a new mobile app, Jayhawk Fuel, designed for use by student-athletes as a guide to make better choices when eating food. Jayhawk Fuel was created and launched by the Kansas Athletics Department using the MobileSmith app development platform. The release of the app, which is available on both […]
