During a recent visit to the dedicated Brooklyn team house for his North American esports squad, Team VGJ Storm, Nets point guard Jeremy Lin spoke about wanting to instill a proper “team culture and healthy habits” in his Dota 2 players. Lin is a co-owner of the Storm and its China-based Team VGJ counterpart, Thunder, […]
Steven Adams — lovable, charismatic big man for the Oklahoma City Thunder — isn’t really that much of a fantasy sports fan. “I’m not a sports guy, mate, just more games,” Adams told TMZ. “I’m more of a nerd.” Adams’ favorite genre of video game seems to be that of the multiplayer, online battle arena […]
With the increasing popularity of live streaming and the growing trend of “cable cutters,” Yahoo has been one of the companies trying to be at the forefront of this movement towards online television. They were the first digital media group to buy the rights to an NFL game—the Bills vs. Jaguars matchup last October in […]
Red Bull is bullish–pun intended–about several emerging sports, especially this one: eSports. Envisioning the brand as a strong supporter for this sector isn’t surprising. They’re at the pulse of what’s next, even before the mainstream embraces it. Their exploration and investment in eSports shouldn’t go unnoticed; rather, it should be examined further insofar as the […]
