On Thursday, the NFL Players Association and its OneTeam Collective athlete-driven accelerator announced a partnership with Octi. The augmented video company will help fans create clips in which they interact with various...
At first glance, ESPN would appear to be as popular and far-reaching than any other cable sports network. The surprising truth is that the ESPN network reached its peak viewership of 99 million in 2013. Nowadays the cable giant is facing a losing battle with digital media in a drastically diminishing cable broadcasting market. Their […]
The National Basketball Association has recently signed a brand new four-year digital marketing partnership with America’s largest beer producer, Anheuser-Busch. With the NBA arguably leading the world of sport in digital utilities, the renewal looks to take things a step further. The deal will allow Anheuser-Busch to use NBA team logos on their bottles and […]
