PHILADELPHIA — Is the six-second commercial the future of televised live sports? Fox Networks Group’s Bruce Lefkowitz thinks it could be. The network’s executive vice president of ad sales said as much during a panel about the future of sports consumption at the University of Pennsylvania’s Wharton Sports Business Summit on Friday. Those six-second ads […]
NEW YORK — Seattle Seahawks cornerback Richard Sherman seems to enjoy talking into the camera while he brushes his teeth. It’s an authentic, all-access look that Sherman is providing this season as he self-records first-person narratives using Samsung devices for The Players’ Tribune as part of a first-of-its-kind content series called Out Of Context. The […]
After announcing in August that CBS was looking to launch a sports version of its over-the-top service CBSN, company executives expanded on that vision and divulged additional detail about the service on CBS’s November earnings call. The 24/7 live-streaming sports channel will be called CBS Sports HQ and launch “in the coming months,” according to […]
Facebook founder and CEO Mark Zuckerberg didn’t directly answer a question about his company’s plans for bidding on sports rights but distilled their very ethos and mass appeal when describing the content he would like to include under the social media site’s Watch tab. “We’re going to focus our products on all the ways to […]
Amazon’s stream of NFL Thursday Night Football games saw a total of 7.1 million views in its first four games, with its reach extending to 187 countries and territories. After reporting at the end of September that the first game it streamed — between the Green Bay Packers and Chicago Bears — drew an average […]
