There’s no shortage of fitness bands on the market. Most claim to aid you with real-time coaching and post-workout advanced analytics. Until the AURA Band‘s introduction, none have supplied live body composition tracking and authentic rewards for working out. AURA doesn’t just benefit you financially; data gained is available to be sent to your insurance […]
Yesterday, Adidas acquired Austrian fitness company Runtastic, becoming the latest purchase of the Adidas Group and the only brand in the Adidas Group that does not pertain to sports apparel or equipment. Adidas’ break into the fitness industry cost them around $240 million. It appears that Adidas is attempting to answer the fitness app empire that Under Armour has recently amassed. […]
Under Armour’s stated mission is “to make all athletes better through passion, design, and the relentless pursuit of innovation.” Recently, the company has been in the news for its digital acquisitions rather than its traditional apparel advancements. With a new technology division, Connected Fitness, based in Austin, Texas, UA claims to offer “the largest connected […]
