When Houston Rockets guard James Harden signed his sneaker deal with adidas in October 2015, the adidas basketball team wanted to “change the game” around the future signature launch, according to Mark Rasoul. The Head of adidas Basketball Social Media said it’s something that he and his colleagues are always considering as they work with different athletes. […]
MIT engineers, in collaboration with the biology of beavers, have dreamt up a hairy wetsuit concept designed to keep surfers drier and more agile. Inspiration for the idea came when members of MIT’s STE@M (Sports Technology and Education at MIT) program traveled to Taiwan. The group, led by MIT Associate Head of Engineering Operations Anette […]
At the Biofabricate Conference in New York on Thursday, global sports apparel and fitness brand adidas launched the world’s first performance piece of footwear made 100 percent from Biosteel fiber and silk biopolymers. Through a new partnership with German biotech company AMSilk, adidas crafted the Futurecraft Biofabric prototype shoe, which is 15 percent lighter than traditional […]
In an effort to inspire Milwaukee students to learn about and pursue opportunities in STEM fields, the Milwaukee Bucks participated in the first “Engineer the Future” event at North Division High School last week where students had the chance to build a replica scale of the new Bucks arena. In some ways, this was just […]
BRADENTON, Fla. — Gatorade is scheduled to start commercializing its Gx sports fuel customization platform in the first half of 2017, rolling out its 30 oz. squeeze bottles and pods filled with colorful Gatorade formulas to consumers. When customers start using personalized Gatorade concentrated formulas in pods and squeeze bottles with integrated pod piercers, it […]
