In December of 2015, the Dallas Mavericks and local startup Tixsee announced a unique partnership to provide fans with an engaging ticket buying experience. After debuting its product to the organization earlier that January, Tixsee was able to integrate its technology with the Mavericks’ existing ticket partner, Ticketmaster. Fans could now view available seats and purchase tickets […]
The Dallas Mavericks have added three new streaming platforms where their fans can experience exclusive content. One of these three systems is Roku, allowing fans to watch behind-the-scenes videos of coaches and players, long-form content like the 2011 NBA Championship Parade and highlights from previous games. “We want our fans to have access to Mavs […]
We’ve heard of the 10,000 step-a-day exercise recommendation for years, and now Fitbit along with 2K are jointly promoting active living. In a first-of-its-kind integration beginning Nov. 25, the connected health and fitness company and NBA 2K17 are providing gamers with in-game rewards for users who achieve 10,000 steps a day with their Fitbit devices. […]
Harrison Barnes brought some new toys to his new Dallas Mavericks teammates. The 24-year-old, who is a Fitbit ambassador, gifted each of his teammates with Fitbit Blaze devices. The Blaze is a smartwatch that can track heart rate, displays on screen workouts, provides users with workout summaries and more. Users are also able to receive […]
A year ago, Dallas Mavericks owner Mark Cuban joined a group of investors in a $7 million Series A round of funding with Unikrn, a gaming startup that that allows users to watch and bet on games. Yet that type of investment may not stretch to eSports franchises any time soon. “I haven’t and won’t […]
