SportTechie — customer engagement RSS



Consumers can now Shop for Nike Shoes in Augmented Reality

This week, Nike launched a partnership with Facebook that will allow shoppers to take an augmented reality look at pairs of limited-edition sneakers before they decide to buy. Announced at Facebook’s F8 developer conference, the feature uses Facebook’s Messenger app, which is aiming to use augmented reality to help brands reach out to customers. Shoppers […]

Continue reading