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New York Mets, Philadelphia Phillies Create Custom AR Experiences

The New York Mets and Philadelphia Phillies are bitter rivals on the field, but both organizations are on the same page in creating modern, innovative experiences for their fans — including recent augmented reality programs. The Mets on Sept. 25 handed out Coca-Cola-branded cards as a promotional item to fans attending the game. Using the […]

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[INFOGRAPHIC] LeBron James, Lady Gaga, and Coca-Cola Have a Problem

LeBron James, Lady Gaga, and Coca-Cola have a problem… A problem that besieges the loftiest gamut of celebrities and brands. A problem that undercuts the very status and interrelationship with the fans they have built. A problem that is not going away anytime soon–potentially decimating connections and earning power ramifications. For as much as social […]

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