Lance Briggs said he enjoyed every minute of football even though the physical consequences were severe. But he knew that going in. “It’s a type of high I can’t explain,” Briggs said of his playing years in a Sqor video trailer. “And football players get it from those collisions. Those eight to 10 seconds of […]
Before their game against the Detroit Lions this past Sunday, the Chicago Bears kicked off a new four-year partnership with Visa, the team’s exclusive credit card sponsor. Yet the franchise activated the sponsorship using a new technology cutting at the intersection of sports in 2016 — virtual reality. The out-of-the-box creative initiative not only allowed […]
As of late, teams from other sports–one of which, the Chicago Bears–have risen to the challenge of making a direct impact on society. For the past two years, the Bears have joined forces with Constellation, the official energy provider at Halas Hall and a leading energy supplier in Illinois, to undergo a project tabbed “Save […]
“Pain is temporary; pride is forever.” Although this statement adequately fits on the walls of weight rooms and the backs of Nike T-shirts everywhere, it is not inherently applicable in the modern game of pro football. In fact, the ongoing painkiller issues in the National Football League has reversed this statement entirely. Painkillers have a […]
The NFC North is a very interesting division to analyze from a digital marketing perspective. It contains some of the oldest rivalries in the league, the last two league MVPs, and the only community-owned pro sports team in the United States. It also only produced one playoff team this season- the Packers at 8-7-1 – and […]
