During last year’s Summer Olympics in Rio de Janeiro, NBC tried something new — covering the action not just on TV, but also on Snapchat. The result? Tens of millions of viewers on the social platform tuned into Olympics content. “We walked out of Rio after seeing tremendous results on YouTube — I think there […]
NBC and BuzzFeed will be working closely together to help bring coverage of Rio 2016 to a younger audience via Snapchat. Their partnership was announced in late April, but with the Olympics just over two weeks away NBC’s BuzzFeed-curated coverage is almost here. NBC invested $200 million in BuzzFeed last year, and since then the New […]
On August 5th, the nations of the world will unite (and simultaneously compete) in the 31st edition of the Olympic Games. The games are to be held in Rio de Janeiro — Brazil’s second most populous municipality, and the home of more than 6 million Brazilians who will be witness to more than 10,000 athletes […]
Five years ago, few people would have expected an app which only temporarily shows photos and videos to become a staple of twenty-first century society. Nevertheless, after just over four years of existence, Snapchat has cemented itself as not only a vehicle for people to send obnoxious selfies and funny videos back and forth, but also […]
