BRADENTON, Fla. — Gatorade is scheduled to start commercializing its Gx sports fuel customization platform in the first half of 2017, rolling out its 30 oz. squeeze bottles and pods filled with colorful Gatorade formulas to consumers. When customers start using personalized Gatorade concentrated formulas in pods and squeeze bottles with integrated pod piercers, it […]
If its possible, the Corinthian Paulista football club from Brazil could get even better. The team with one of the greatest records in Brazilian football history has partnered with STATS, a sports statistics and data company, and Prozone sports, a sports performance analysis company, to use a brand new athlete tracking system. The football club is excited […]
Last month OC Register writer Pedro Moura published an elucidative three-part (one, two and three) series on professional baseball in Brazil. I was drawn to it by a podcast he did to follow-up on the piece with Grantland’s revered baseball scribe, Jonah Keri. In the podcast while referring to the Tampa Bay Rays’ presence in […]
Nike took the old idiom “walk a mile in the other person’s shoes” to a completely literal level for the their latest advertisement for the new Hypervenom Phantom II soccer cleats. Preferably using Google Cardboard, but also just your smartphone, Nike has created a virtual reality advertisement starring Brazilian forward Neymar Jr. Merely open up […]
