If there seems to be an increasing amount of overlap between traditional sports and the eSports business, it’s because there really is. Traditional sports invading eSports remains one of the hottest sports topics this year, with yesterday’s news being the latest tale of a professional athlete investing in gaming. According to ESPN’s Sports Business Reporter, Darren […]
Houghton Mifflin Harcourt (HMH), a global learning company, and the Boston Celtics launched their second online math challenge for New England schools. The program called SCORE with Go Math! Academy and the Boston Celtics debuted in Spring 2015. It includes an original series of math problems and videos with Celtics center-forward Tyler Zeller and mascot […]
Brad Stevens may very well be a coach on the rise in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Boston Celtics. Stay tuned to SportTechie this month for ongoing coverage...
