Students of MasterClass are used to high-profile figures teaching courses in their areas of expertise. The online service’s roster of “professors” includes Aaron Sorkin, Jane Goodall, and Gordon Ramsay, among many famous others. But with so many classes focused on life skills or professions such as cooking and writing or directing, electronic music production, and […]
Augmented reality has infiltrated seemingly every area of sport. Executives recognize its importance while marketing teams deploy it in different ways each day. With AR’s growing popularity, iOS recently introduced ARKit; a platform to aid in the development of AR apps. One such app recently released by Triangle Factory is AR Sports Basketball. The game allows you […]
Artificial intelligence chatbots are one area where technology continues to evolve rapidly within the sports business. Entering this space is the Perth Wildcats basketball club — the first National Basketball League team in Australia to launch a chatbot with the addition of its newest recruit, Wilbot, which is aiming to engage and build stronger relationships with […]
HyperX, a maker of memory chips and other hardware for the video game market, announced a partnership on Wednesday with University of Kentucky Wildcats All-American basketball player and top NBA draft prospect De’Aaron Fox. If that sounds strange to you — it’s not. Fox is an avid gamer who counts NBA 2K, Call of Duty, […]
FlipGive, a website that supports team fundraising through e-commerce, announced that NBA legend Dikembe Mutombo has joined the company as a major shareholder and global ambassador. Through their partnership, FlipGive and Mutombo will address the problem of insufficient funding in youth sports through the company’s online shopping platform. Teams and their supporters can raise funds […]
