Augmented reality has infiltrated seemingly every area of sport. Executives recognize its importance while marketing teams deploy it in different ways each day. With AR’s growing popularity, iOS recently introduced ARKit; a platform to aid in the development of AR apps. One such app recently released by Triangle Factory is AR Sports Basketball. The game allows you […]
SAN FRANCISCO — To the naked eye, nothing but green acreage surrounded San Francisco Giants outfielders Denard Span and Jarrett Parker. Through the lens of an iPad bearing baseball’s new augmented reality feature, however, the image changed: rings surrounded each player, indicating their usual defensive range. (Span’s circle, Giants fans would agree, was appropriately small.) […]
Apple’s first keynote event from the company’s new Steve Jobs Theater featured strong sports components throughout the presentation. Here are SportTechie’s top three takeaways: 1. Apple Watch While baseball’s Boston Red Sox inadvertently introduced the sports world to one illicit feature of the Apple Watch — sign stealing — the tech giant unveiled the Apple […]
TomTom is distancing itself from the sports wearable market that is dominated by competitors such as Apple, Fitbit and Garmin, citing weaker-than-expected sales. In the company’s most recent quarterly earnings report, TomTom, which makes the Spark3 smartwatch and Touch fitness tracker, reported a 20 percent year-over-year decline in consumer revenue, citing a decline in demand […]
Apple Inc. unveiled new fitness capabilities for Apple Watch this week that include personalized coaching, motion- and heart-rate algorithms for High Intensity Interval Training and a developer kit that will allow users to connect their watches to an assortment of cardio equipment. At Apple’s annual Worldwide Developer Conference on Monday, the company introduced the latest […]
