Under Armour’s digital fitness empire is turning into a physical empire, thanks to a new deal with Residence Inn. The hotel chain has teamed up with Under Armour’s digital health and fitness network of apps to create running routes for guests at every Residence Inn location. Now, Residence Inn’s more than seven hundred properties in […]
What do sharks and police officers have in common? Their locations are of high interest, whether you’re driving down the road or surfing the waves (respectively). Anyone who has used the community based traffic and navigation app Waze will be able to understand exactly how shark-tracking app Dorsal works. Dorsal will allow any and all individuals […]
Fitness app and athlete network Strava just launched a new campaign called “Strive,” which focuses on their definition of an athlete. As a means to expand their user base and get more people excited about physical activity, the Strive campaign has defined an athlete as “anyone brave enough to lace up their shoes and break a […]
In the midst of two major ongoing soccer tournaments, the Copa America and the Euro 2016, there are surely a host of young players wondering what it will take for them to play on the same stage as many of these professional players. Now, Nike has given a tangible exercise for anyone to do via their […]
Yesterday, Under Armour officially announced the launch of the brand’s first dedicated mobile app for shopping deemed, UA Shop. The app plans on raising consumer “spending” experience across the Under Armour Connected Fitness platform. For athletes, personalization is key. What they wear is half the battle when preparing to train because as the saying goes, “Look good, […]
