The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. It is one […]
The Wasps RFC, an English professional rugby union club, has partnered with Fitbit to be the club’s official wearable technology partner. As Fitbit is trying to fix sinking stock value it makes sense for the company to work with professional athletes. If they can successfully reach fitness-minded consumers while also serving top athletes then they have a […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered […]
From consumer wearables to elite athlete tracking technology, nearly every aspect of any sort of physical activity nowadays is being tracked and analyzed. This is especially true for heartbeats. Firstbeat is a provider of physiological analytics for sports and well-being. They take heartbeat data and use it to create personalized information on exercise, stress and […]
One of the best to ever play the game of baseball, Babe Ruth dominated Major League Baseball in the early part of the 20th Century. He was part of a natural breed of player—one that excessively drank, ate and indulged in nightlife without many repercussions. But today’s athletes are being monitored as closely as possible, […]
