With over 5 million residents, Belo Horizonte is the third largest metropolitan area in Brazil. It is also the capital of the country’s southwestern state of Minas Gerais. Since 1912, it has been home to América Football Club. In 2011, América FC was relegated from Campeonato Brasileiro Serie A, Brazil’s top professional soccer league, to […]
Major League Baseball (MLB) and software analytics company New Relic just announced a brand partnership. This collaboration will highlight the purpose that data and analytics play in sports and business, especially around Major League Baseball. It will also mention how MLBAM has utilized New Relic to enhance the baseball experience for fans to this point. […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered […]
Fans of all sports appreciate when players give their maximum effort during games, and now the NBA will help teams and fans quantify this hard work. The league debuted their “Hustle Stats” this past weekend, as the 2016 NBA Playoffs began. The NBA will track a number of statistics with the help of SportVU, that qualify as hustle […]
In recent years, GoPro has become the world’s leading manufacturer of video cameras that can be used in extreme-action circumstances such as snowboarding, BMX, and scuba diving. In fact, GoPro’s role in the sports world has expanded to the point where nearly every sport has made or makes use of the company’s cameras due to their […]