At the Biofabricate Conference in New York on Thursday, global sports apparel and fitness brand adidas launched the world’s first performance piece of footwear made 100 percent from Biosteel fiber and silk biopolymers. Through a new partnership with German biotech company AMSilk, adidas crafted the Futurecraft Biofabric prototype shoe, which is 15 percent lighter than traditional […]
Through a new iteration of their current partnership, adidas and Parley for the Oceans are hoping its latest announcement will continue to drive awareness toward the threat of ocean plastic pollution. Together, the two organizations unveiled two performance products earlier this week, which include the UltraBOOST Uncaged Parley running shoe along with soccer jerseys for […]
Building off research from more than 100 faculty members and students, the University of Michigan recently launched the Exercise and Sport Science Initiative, a program designed to maximize physical performance for athletes everywhere. The research stems from a variety of disciplines including medicine, kinesiology, psychology, social science, nutrition, bioengineering and data science. The University of Michigan […]
After adidas announced plans for its SPEEDFACTORY facility in Atlanta, which will allow the company to decentralize production and react faster to consumer needs in the U.S., the brand unveiled last week its first performance running shoe to originate from the initial SPEEDFACTORY in Ansbach, Germany. The adidas Futurecraft M.F.G. (Made for Germany) utilized ARAMIS […]
For avid soccer fans, having a significant contribution to their favorite team’s culture and organization can mean a lot. As eager as people are to attempt helping their favored soccer teams, it has never been a simple process and most contributions go unnoticed, leaving the fan unaware if they actually helped at all or just […]
