SportTechie

Jun 04, 2018

Watch Highlights From Every World Cup With FOX Sports, IBM, Adidas

The 2018 FIFA World Cup starts in 10 days when host Russia kicks off against Saudi Arabia at Luzhniki Stadium in Moscow on June 14. But soccer fans won’t have...

Mar 26, 2018

Reebok Unveils 3D-Printed Shoe And Commits To More 3D Production

Reebok has unveiled a limited-edition 3D-printed running shoe that replaces shoelaces with a new “liquid lace system” in which printed materials are wrapped around the outsole like a vine. The Floatride running shoe was designed at Reebok’s Liquid Factory, a two-year-old futuristic initiative at Reebok that leverages a proprietary liquid material, state-of-the-art software and robotics […]

Mar 15, 2018

After Selling One Million Plastic Shoes In 2017, Adidas Turns To 3D Printing

Following the sale of one million shoes made of recycled ocean plastic in 2017, Adidas says it plans to 3D-print 100,000 shoes in 2018 as it continues to explore innovative materials and production methods. In a TV interview with CNBC following the German sneaker maker’s quarterly earnings report that revealed a 12% increase in quarterly […]

Feb 27, 2018

Fitbit Unveils Adidas Edition Fitness Watch With Coaching Program

Fitbit announced an Adidas-branded special edition Ionic smartwatch on Tuesday with built-in coaching tools and workouts targeted specifically at runners. At $329.95, the watch, initially teased last summer when the Ionic was released, features the advanced health and fitness features of the Ionic with the addition of Adidas clock faces and Train, a coaching experience […]

Feb 20, 2018

Adidas Uses Data-Driven Modeling Of James Harden’s Feet For His New Shoe

Adidas recently unveiled its innovative Harden Vol 2 sneakers — the latest installment of Houston Rockets superstar James Harden’s line — using advanced generative software to reinforce the shoe according to his own patterns of footwork and direction changes. The Beard and his new #HardenVol2 @adidasHoops #NBAKicks available exclusively @footlocker! pic.twitter.com/r7Y38VhEG8 — NBA (@NBA) […]