NEW YORK — NBA commissioner Adam Silver on Tuesday laid out his vision for a possible future viewing option for fans of the league. This NBA season has seen the introduction of NBA Mobile View, enabling NBA LEAGUE PASS viewers on their mobile phones and tablets to have the option of watching games with a […]
Over the past two years, the NBA has been the leading U.S. major professional sports league when it comes to experimenting with virtual reality and leveraging it to enhance the fan experience. Earlier this month, as part of the 2016 NBA Global Games in China, the league and BesTV (part of Shanghai Oriental Pearl Group) […]
After the NBA announced the adoption of sponsorship logos on player’s uniforms for the 2017-2018 season, the Los Angeles Lakers made a preemptive move in locking up a sponsorship valuation company to aid with their digital and social media sponsors. Hookit, a data-driven sponsorship intelligence platform, will aid in the development of what the company refers to […]
AUSTIN, TX – As has become increasingly apparent, the NBA is a digital-focused league. This has lead to strong international growth for the top global basketball league and sets them up for continued growth in the time of cord cutters and Snapchatters. Today at SXSW, NBA Commissioner Adam Silver shared his thoughts in a “Courtside” chat at […]
Football and basketball are fundamentally very different sports. In brief, the former is a game of hard hits and intense trauma to almost every part of the body — trauma that leads to permanent damage more often than not. Basketball, on the other hand, is a less violent, more fluid game that rarely entails damaging contact and […]
