New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
This particular startup is part of the Dodgers Accelerator with R/GA that is culminating in a demo event on November 10th.
Company name: Sweat X Sport/Renegade Brands USA, Inc.
Founder(s): Cathy Horton, CEO and Dennis Nolan, COO
Headquarters: Beachwood, OH
1. What is your elevator pitch?
Sweat X is a specially formulated, high performance laundry cleaning line that is uniquely designed to lift and remove embedded foul odors and the toughest stains from all fabrics and sports gear. Sweat X does not rely on the usual toxic properties utilized by standard laundry chemistries to achieve its cleaning results. Instead, Sweat X’s non-toxic and biodegradable formula deploys NANOVASIVE™ technology that exfoliates stains and sweat beads to restore fabric performance.
2. Problem & Solution
The detergent industry has been unable to adapt to the ever-evolving technical weaves of sports fabrics. For this reason, standard detergents cannot clean today’s technical fabrics, leaving embedded stains, residue and foul odors behind.
Sweat X is different. Our NANOVASIVE™ technology is an advanced nano-scale cleaning system engineered to penetrate the tight weaves of technical fabrics and remove harbored sweat beads and stains, eliminating all odors and restoring fabric performance. Unlike conventional laundry products, Sweat X will not clog the pores or leave behind any residue. The Sweat X line includes a laundry detergent, stain remover, and an odor eliminator spray which is essential for sporting gear that can’t be laundered.
3. Market – your target market and the overall market
Retail: Mothers/parents of athletes, everyday athletes, fitness enthusiasts, athleisure wearers
Commercial: Professional athletes/teams, College athletic programs, facility managers
4. Business Model – how do you make money?
Sweat X is currently sold at over 1200 sports retail locations and constantly growing. Customers can also purchase products and subscriptions online at sweatxsport.com.
Professional teams and college athletic programs can purchase in commercial sizes, along with services provided for machine pump installation and training for proper washing protocol.
5. Management Team – with titles
Cathy Horton, CEO
Dennis Nolan, COO
Adam Short, VP of Sales
Don Spokes, Managing Director – Commercial Business
Michael Kobyluck, Creative Director
George Nanchoff, Director of Business Development
6. Anything else you want the audience to know about your venture?
We respect athletes of all kinds. Sweat means hard work and a badge of honor. Dirt means performance. Stains prove achievement. We are passionate about sports and want to take part in your game. We help you leave your stains and stench behind on the field, and not in your gear.