He’s known for surfing big waves, a completer of Ironman triathlons, a producer of his own brand of superfood, and now Laird Hamilton is an ambassador of sleep.
After a long career supporting health and fitness, Hamilton is dabbling in technology through a new deal to serve as brand ambassador for a company called SleepScore Labs, which is seeking to use state-of-the-art contactless sleep monitoring technology to improve its customers’ quality of sleep.
In his agreement, which includes posting to his more than 150,000 Instagram and 48,000 Twitter followers, Hamilton will promote the positive effects that sleep has on a person’s health and well-being.
“Sleep is a foundation to my training because it’s vital for muscle regeneration, mental recovery, and more importantly, long term health,” Hamilton said in a statement. “I’m able to chase the upper limits of my abilities by committing to a balance of exercise, diet and rest. As a brand ambassador for SleepScore Labs, I want to highlight the massive benefits of adequate rest and sleep, and the empowerment SleepScore technology gives me to maximize success.”
Challenge accepted. With the help of SleepScore Max, courtesy of my friends @mysleepscore, improving my sleep is the objective in 2018. #MaxYourSleepScore pic.twitter.com/kmY4xwzauS
— Laird Hamilton (@LairdLife) December 15, 2017
Hamilton has been an influential member of the surfing and paddle boarding worlds for two decades and has made a name for himself as a fitness and nutrition icon.
He released his first book, “Force of Nature: Mind, Body, Soul, and, of Course, Surfing,” in 2008 and currently writes about health, fitness and nutrition as a contributing editor for Men’s Journal.
“He possesses a deep level of fitness comprehension that makes him a sought-after leader of the subject,” SleepScore Labs CEO Colin Lawlor said in a statement.
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Through patented technology from Resmed, the parent company of SleepScore that makes hardware for sleep apnea, SleepScore tracks a user’s sleep patterns with biosensing technology.
Its hardware, which is about the size of a tissue box, can monitor respiration and body movement without touching the user from a few feet away. It can track how long it took them to fall asleep and how much time they spent in each sleep cycle.
Taking into account a person’s surrounding environment by measuring factors such as room temperature, light and noise level, it can provide suggestions on how to improve sleep quality by doing things such as turning down the temperature in the room or using earplugs to cut out excess noise.