Canadian broadcaster Super Channel and GINX eSportsTV have given a present to avid video game fans, signing an exclusive deal to create and distribute a 24-hour video game channel.
The eSports channel will target millions of gaming enthusiasts in Canada and feature live eSports events, news and gaming lifestyle programming.
“This exciting new venture allows us to welcome Canadian viewers into the fast growing international ‘realm’ of GINX eSportsTV,” GINX eSportsTV CEO Michiel Bakker said in a statement. “Together with Super Channel we have the right combination of reach, relationships and local programming to create a channel that will bring the best of global eSports to Canada and equally to enrich our international channels with programming from the vibrant Canadian eSports community.”
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The new channel will be part of Super Channel’s for multiplexed channels and will launch across Canada later this spring or summer when it will become available to all Super Channel subscribers as part of their existing package.
New customers can also subscribe on Super Channel through their cable, satellite and IPTV provider.
“We are striving to provide unique and relevant entertainment for all members of the household on all devices — and eSports is now a key part of this mix,” Super Channel COO Don McDonald said in a statement. “Our new venture with GINX allows us to provide Canadian viewers with world-class eSports TV, including the shows, events and hosts already enjoyed the world-over. It also provides the Canadian production community with an excellent opportunity to create new eSports content, to be seen on Super Channel and potentially distributed around the world through GINX world wide.”