STATS LLC, a sports technology, data and content company, announced today that it will be joining forces with MVPindex, a social media intelligence platform, in order to offer new NFL content to their clients.
The merger will combine MVPindex’s social media brand values of the NFL and NFL teams with STATS’ NFL content and data, which they describe as “a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis and tactical coaching tools.”
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Dallas-based MVPindex tracks the social media clout of more than 25,000 athletes, 1,000 teams and 41 sports leagues. Their unique algorithm focuses on tracking social media activity and engagement across a number of platforms. They primarily work in consulting, and help businesses to realize the potential in hiring a spokesperson for their company.
On the other side of the agreement, STATS has a global network of clients, who range from media companies to sports teams and leagues, and even fantasy sports leagues. They offer analytic solutions to improving viewership and participation, and they also use those same tools to increase the competitive edge of certain sports teams.
While this deal only concerns the two companies’ work on the NFL, they hope to expand their partnership further into the realms of baseball and golf in the near future.
STATS and MVPindex will formally announce their cooperation today and tomorrow at the 2015 Intersport Brand Engagement Summit in STATS’ base city of Chicago, along with live demonstrations and samples of the work they will be doing together. This new content will be utilized through social feeds and widgets for their prospective clients.
This announcement comes as STATS is trying to expand their brand in the services that it offers, having recently acquired TVT Video Technologies, Inc., among a host of other companies.