The new Spyder NFC collection isn’t just sleek looking – it is wearable technology. Through its partnership with Smartrac, the apparel provider Spyder has created a new line of skiwear that with just the tap of a phone, can enable wearers to feel connected to members of the U.S. Ski Team through social media as well as share maps, snow conditions and location-based information.
The black jackets, which come in two different styles for men and women, each have a Spyder logo patch on the left breast pocket. By holding a phone up to the touch-point on the logo, users can engage with Spyder’s social media accounts which include featured videos and ski events. It also allows users to have real-time access to mountain conditions and information.
The specially designed logo patches are embedded with Smartrac’s Near Field Communication tags, enabling wearers to stay connected.
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“We are very excited to launch this new technology, which is designed to elevate the skiing and on-mountain experience even further,” Julia Hansen, President and CEO of Spyder said in a statement. “Our sponsorship of the U.S. Ski team for the past 27 years has been a driving force in our pursuit of technical innovation and superior performance, and it continues to lead our charge in bringing the best possible products to market.”
The jackets can be purchased for between $180 and $300.