SportTechie Startup Profile Series: WSC Sports Technologies Makes Highlights Smarter For Sports Media Rights Holders


New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered for this series.

Company: WSC Sports Technologies

CEO: Daniel Shichman

Headquarters: Israel

1. What is your elevator pitch?  

WSC Sports Technologies is an automatic, real-time, video highlights platform for sports media right holders, providing the best way to extract value from sports broadcasts by enabling the creation of new content that answers the diverse demands of broadcasters, federations, leagues, teams, sponsors and brands, while maximizing fan interaction and engagement.

2. Problem & Solution

  • Video inventory and video views – more content – enrich your video inventory with more content and massively increase the number of views
  • Marketing and Branding – smarter content – generate new real estate and monetization opportunities
  • Fan engagement and Loyalty – personal content – create an interactive and personalized experience – engage fans, increase exposure and strengthen your brand

3. Market – your target market and the overall market

Any organization which holds sports media rights for video content with the intention of maximizing those rights by creating and distributing more video packages out of the initial raw content. For example: Broadcasters, Leagues, Conferences, teams, Digital publishers and others.

4. Business Model – how do you make money?

Platform license + Usage and revenue based cost

5. Management Team – with titles

Daniel Shichman – CEO

Aviv Arnon – VP Business Development

Shmulik Yoffe – CTO

Hy Gal – COO

6. What else do you want the audience to know about your venture?

WSC Sports started off with 4 good friends with technological background and much enthusiasm for sports, who started to develop a video solution revolving their passion.  A few years have passed and WSC Sports’ technology grew more advanced and complex, and today provides an innovative workflow automation solution for any kind of sports media-right owners – from ingestion of live content to distribution of automatically created short-form videos, tailor-made, customized and personalized for every need.

WSC’s unique sets of sports video technologies analyzes sports broadcasts in real-time, identifies every component in a game and generates customized highlights of every player, team and moment to answer any imaginable demand made by broadcasters, federations, leagues, teams, sponsors and brands – while driving fan interaction, hype and interest.

NBA, E League, BT Sports, Big East Conference, Yahoo Sports – are just some of WSC’s partners.